The 7 Ps
We are fully committed to the 7 Ps that guide every decision and action within our business. Our Product is rooted in craftsmanship, quality, and cultural significance.Through thoughtful Place, we ensure our work reaches those who appreciate heritage and sustainability. Our People are at the heart of what we do—women artisans, communities, and collaborators who share our vision. Our Process is grounded in circularity, ethical frameworks, and innovation. Finally, our Purpose remains our anchor: to revive heritage, create social impact, and build a sustainable future through fashion that respects people, planet, and culture. we honor both the planet and the uniqueness of every individual. Our materials and processes are rooted in sustainability, circular design, and respect for nature. At the same time, we offer thoughtful personalization, ensuring each piece reflects personal story, fit, and meaning. This balance allows us to create fashion that is responsible, meaningful, and lasting.
People
People of CDK GYENCHA - The hands behind the threads. In the quiet rhythm of Bhutan, before the world fully wakes, women sit at their looms...
Planet
At CDK GYENCHA, every creation begins with care and good intension — for the people who make it, for the craft it represents, and for the Earth...
Personalization
CDK GYENCHA believes that clothing is more than fabric — it is an expression of personal value, identity, and respect for the hands that create it...
Place and Heritage
CDK GYENCHA is inspired by the landscapes, spiritual symbols, and ancestral weaving traditions that have shaped the country for generations...
Process
Every creation begins with careful preparation and mastery at the studio.The designer designs for weaver and hands over to Our master weaver who spins...
Purpose
CDK GYENCHA exists as a living bridge between Bhutan’s rich textile heritage and the possibilities of contemporary, sustainable clothing. Our purpose...
Product
Each product is an expression of culture, craftsmanship, and purpose. The designs are simple, functional, timeless...